Claussen Pickles | Just the Brine

CAMPAIGN

Claussen makes pickles. But it turns out pickle freaks don’t just eat the cukes, they also drink the brine. One such freak is Dua Lipa. When a video of her drinking brine went viral, we pounced and launched Just the Brine.

FUN FACT

I’ve filmed a live artillery shoot on an active military base and that was NOTHING compared to filming St. Paddy’s in Chicago.

Center of the image shows a bottle of Claussen Just the Brine Dill Pickle with a white cap. Flanking it on both sides are green boxes each holding six bottles of the same pickle products in green bottles with white caps. The background and surface ar

Various drink-related items on a table, including a cocktail glass with olives, a bottle of Claussen Just the Brine oil pickle, a glass of water with ice, and a green background with a disco ball and stacked pancakes on a plate.

💪 PICKLE POWER 💪

850%

INCREASE IN BRAND MENTIONS ON SOCIAL

SOLD OUT

IN 7 MINUTES

Made at The Kitchen with:
Max Franklin - Sr. AD
Emma Arnold - CD