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CAMPAIGN

When people think Army, they think boots in the desert. But our mission was to show the range of unexpected roles available in the ranks. Hooah!

FUN FACT

I think I’d be a 35P Cryptologic Linguist. 

Person parachuting from the sky over a body of water, with the words "FIND PURPOSE" and repeated "PURPOSE" in overlay.
A man in military uniform holding a helmet against a background with silhouettes of soldiers and the words 'LEADER?' repeated multiple times. The word 'LEADER?' is also prominently overlaid in bold yellow text.
A female soldier in camouflage uniform and cap standing on the left, with a satellite dish and technology graphics on a yellow background to the right that says, "Master their own thing."
Futuristic image of helicopters flying over mountainous terrain with the word 'DESTINY' displayed prominently in the center, stylized with glitch effects.
A distorted image of police officers with a glitching yellow text that reads 'NIGHT?' overlayed on top.
Group of five military personnel dressed in various uniforms, standing on a yellow background with the text "The Experts" displayed prominently above them.

Each video targeted a specific market, emphasizing the values of the area (for example, leadership in Dallas, or passion in Phoenix).

Made at DDB with:
Ryan Carter - ACD

NOW DROP AND GIVE ME MORE >