Coors Light | The Coors Light

CAMPAIGN

Bud Light came at Coors hard during the 2019 Super Bowl. So we responded with a high-tech tap that poured free Coors when it heard their ad play.

All in time for March Madness.
It was madness.

FUN FACT

We gave away over 7,000 free pints.

Bar with multiple beer taps, glasses, and bar tools behind the counter.
Beer tap handle with illuminated neon sign reading 'The Coors Light' behind a row of beer tap handles.
A collection of various media and news outlet logos in blue, including iHeartRadio, MediaPost, USA Today, Forbes, NBC, CBS, ABC, CNN, The Wall Street Journal, and others, displayed against a dark background.
A sign on a brick wall with a blue background and snow-covered mountains, featuring text that reads 'When they put us down, we pick up the tab,' next to an image of a glow-in-the-dark air freshener shaped like a bottle.
Digital advertisement for Coors Light featuring a polar bear holding a beer and mountain landscape, with text promoting free Coors Light from Bud Light.
Outdoor chalkboard sign with blue background, white text, and an image of a beer bottle, advertising a promotion at a bar or restaurant.
Circular sticker with a mountain landscape background and the text "The more they talk, the more we refresh."

🍻 CHEERS 🍻

332 MM+

EARNED MEDIA
IMPRESSIONS

+7,000

FREE BEERS

Made at DDB with:
Colleen Keesey - AD
Fernando Carrion - AD
Rodrigo Bistene - CW

POUR ME ANOTHER >