Kraft Mac & Cheese | Flavor Films

CAMPAIGN

Kraft needed a creative playbook that would let them launch new flavors over and over again. So we created Flavor Films. Each flavor’s ingredients inspired the genre. We inspired the drama.

FUN FACT

I started Too Hot To Handle for script research. I finished Too Hot to Handle because it is an amazing piece of television and I will die on this hill.

A bowl of Kraft Mac & Cheese Jalapeño flavor next to its green packaging box on a white surface with a blurred outdoor background.
Close-up of a young man with short brown hair and earrings, looking surprised or intrigued, in a scene from a TV show or movie. There is a Kraft Mac & Cheese logo in the top right corner. Caption reads 'All the lads love'.
A bowl of macaroni and cheese next to a carton of Kraft Mac & Cheese Ranch flavored pasta on a table.
Kraft Mac & Cheese package with a dark background and the logo in the top right corner.

😋 YUM 😋

103+ MM

ORGANIC VIEWS
ON TIKTOK

Made at The Kitchen with:
Max Franklin - Sr. AD
Emma Arnold - CD

KEEP ‘EM COMING >