Kraft Mac & Cheese | The Comfort Noodle

CAMPAIGN

The ultimate comfort food dropped the ultimate comfort item: a macaroni plushie.

FUN FACT

We referred to the drip appendage as an “udder” and now I can’t see it any other way.

A cartoon illustration of a smiling, yellow, crescent-shaped noodle with black eyes, cheeks, and a tiny mouth, set against a blue background with text promoting comfort noodles.
A cartoon illustration of a smiling, anthropomorphized intestine with a happy face, set against a blue grid background. Two people are above: one is a man in a suit shouting, and the other is a woman with curly hair talking on the phone while on a la
A man's face with a mustache and fedora hat in the top left corner, a yellow envelope marked PAST DUE in the top right corner, a smiling cartoon stomach with a cute face in the center, the word 'ADULTING' above it, the phrase 'adulting edition' below
A cartoon-style baby with an open mouth, two diapers, a smiling crescent moon with a face, and baby bottles on a blue grid background with the text "NEW PARENTS" and "new parenting edition."
A collage featuring a large smiling cartoon stomach, a smiling emoji face, a heart-shaped box of chocolates, and a man appearing stressed with his hand on his forehead. The background is a blue grid pattern. The words "BREAKUPS" in bold orange and ye
Blue background with a plush banana character smiling and a hand holding its stem. Text says 'get comfort today' and 'comfortnoodle.com'.

THE BIGGEST FAN WAS MY CAT AND HE’S ACTUALLY NAMED MAC.

😋 CHEESY RESULTS 😋

200,000+

FULLY-GROWN ADULTS TRIED TO GET THEIR MITTS ON ONE

+177%

INCREASE IN ORGANIC SOCIAL PERFORMANCE

HUMANITY RESTORED TO AT LEAST 1 PERSON

Made at The Kitchen with:
Max Franklin - Sr. AD
Emma Arnold - CD
Ryan Leshock - Content Creator

BUT WAIT, THERE’S MORE! >