Aguas Frescas | Refreshing AF

CAMPAIGN

We launched Minute Maid’s bold new beverage with a bold new campaign. Each flavor got a cool new character with enough sass to refresh your mind and your mouth.

FUN FACT

We had to make a presentation on why
cartoons don’t need pants (ask me about it).

A cartoon illustration of an alligator in three different scenes. In the first scene, the alligator is relaxing in a hammock between two palm trees, holding a can of mango juice. In the second scene, the alligator is standing on a colorful background
A cartoon black panther wearing pink sunglasses and pink flowers on its head, lounging in an open red picnic box, holding a pink drink, with a sunny sky and clouds in the background. There is green grass with plants around the picnic box.
A split illustration with a green background on the left and a pink background on the right. On the left, a cartoon skull with strawberry-shaped eyes is surrounded by strawberry-flavored flavored drinks and strawberries. On the right, a skeleton with
Illustration of an alligator wearing a pink striped shirt, pouring mango juice into its mouth, standing in a grassy field with a yellow sky, a red sun, clouds, and birds.
A digital illustration of a black panther relaxing inside an open cooler, riding a surfboard on water, and surrounded by hibiscus flowers and cans of juice, with bright, vibrant colors.
A cartoon skeleton with a strawberry body, wearing sunglasses and holding a strawberry juice box, standing on green grass with a pink sky, a setting sun, and a few clouds.
A can of Minute Maid Agua Frescas Mango juice beverage with a mango slice next to it on a yellow background.
A can of Minute Maid Aguitas Frescas hibiscus flavored juice beverage, pink in color, with a hibiscus flower at the base and the text "Aguitas Frescas" on a pink background.
A pink can of Minute Maid Acuas Frescas strawberry juice beverage with fresh strawberries in front, set against a pink background with bold black and green text.

🥭 RESULTADOS 🍓

The campaign did really well with Gen Z.

Though there was some Boomer pushback.

Made at HAYMAKER with:
Richard Fischer - CD
Cody Mindling - AD
Ozzie Nunez - JR. CW

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