Kraft Mac & Cheese | Draft Kraft

CAMPAIGN

When the “Cheesehead” football team got a player named Kraft, we had to run a play. Draft Kraft Get Kraft gave fantasy fans a winning trade: draft Tucker Kraft to their team and they’d get our Kraft Mac for free.

As the kids say, “score.”

FUN FACT

After several seasons of intense fantasy football research and management I have earned -$10.

Football player in a white and yellow uniform celebrating with arms raised, holding a football.
A Green Bay Packers football player wearing a yellow helmet with a white and blue uniform, holding a football in the air, celebrating during a game with blurred stadium background.
An American football player in a green and yellow uniform holding a football, with the word Remarkable in large white letters and Sports Illustrated logo in red.

Why yes, we did make a championship ring worth $25k.

🏈 TOUCHDOWN 🏈

237 MM+

EARNED MEDIA
IMPRESSIONS

9% SPIKE

IN PURCHASE INTENT

+50,000

EXTRA BOXES
SOLD EACH WEEK

Made at The Kitchen with:
Max Franklin - Sr. AD
Sahil Pradeep - Social CW
Emma Arnold - CD
Damon Crate - CD

RUN IT AGAIN >